YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the…

YouTube Is Finally Addressing Brand Safety Fears With These 3 Changes

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the…

Voice Reigned at CES 2018, but Diversity Was Still Elusive

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on–and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s…

Voice Reigned at CES 2018, but Diversity Was Still Elusive

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on–and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s…

Jack Link’s: The Edge

Jack Link's: The Edge

In the latest installment of the “Workin’ Out With Sasquatch” campaign, the woodland beast leads jerky-powered workouts focused on rebuilding muscle and refueling with professional football players Clay Matthews and Odell Beckham Jr. The spot shows the football superhumans suspended upside down, working out brain muscles, trying cryo therapy, and getting swollen with Sasquatch. Lucky for them the meat gods had blessed them with The Edge all along. They just needed to get their head out of the huddle to realize it.

Continue reading at AdAge.com

The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other…

The Secret to Retail Tech Success Isn’t the Tech. It’s the Planning and Training

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other…

Subaru: Life Story on the Line

Subaru: Life Story on the Line

The road of life is filled with twists and turns. But not all of them are welcome. This cinematic commercial follows the life of one woman from birth to marriage to becoming the mother of twin boys. Until one night, when her life story nearly comes to a very sudden stop, and she is reminded why so many parents choose a Subaru Forester.

Continue reading at AdAge.com

BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion…

BlackBerry Introduces ‘Jarvis,’ a New Security Platform for Connected Cars

At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion…