Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

The “For Sale” sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company’s most prized assets. Less than two weeks ago, news broke that Fox had been in on-again,…

Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

Disaster Girl is one of the most popular memes online. It’s over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled…

Cat Videos and Business Don’t Mix in These Bright Ads for a Dual-Screen Smartphone

Imagine what you could do with your smartphone if it had two screens. The possibilities are … well, they may not be endless. But they are pretty entertaining in a new campaign for phone manufacturer ZTE from Energy BBDO. The foldable Axon M model has dual screens, and the agency suggests some ways to apply…

Mashable Will Reportedly Be Bought By Ziff-Davis for Just $50 Million

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest…

Why Neglecting the Latino Community Is Hollywood’s Multibillion-dollar Missed Opportunity 

Diversity has become a watchword in Hollywood–just look at this year’s Emmy’s, which was touted as the “most diverse award show” in years despite the lack of Latino representation in any major award category. Whether you’re celebrating how far Hollywood has come in representing diverse voices or lamenting how far it still has to go,…

TBS Is Using Search Party as a Bold Experiment on Millennial TV Viewers

When TBS and TNT president Kevin Reilly picked up the series Search Party two years ago, he knew the dark comedy (about self-absorbed millennial New Yorkers looking for a missing college acquaintance) was going to appeal to younger audiences. He also knew those viewers wouldn’t watch to watch the show on linear TV. “We knew…