‘Peaky Blinders’ Season 3 Gets Netflix U.S. Debut Date

EXCLUSIVE: Cillian Murphy‘s Tommy Shelby and the rest of the gang are back for more later this month for their U.S. fans and there’ll be some Tom Hardy too. All of Season 3 of Peaky Blinders will debut on Netflix on May 31, I’ve learned.
The Stateside premiere of the 1920 UK set crime saga comes just under 3-weeks after the new 6-epsiode season of the series opens in Britain on BBC 2 on May 5. Oscar nominee Hardy will be back for part of the season as Alfie Solomons, the…

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Universal Dates Third Monster Movie for 2019

Following through on its promise to launch a monster movie universe, Universal has set a Feb. 15, 2019, release date for its third monster film. The studio tapped Alex Kurtzman (“Transformers”) and Chris Morgan (“Furious 7”) in November to revive its monster franchises such as the Mummy — which began shooting in April in the… Read more »

How Unbreakable Kimmy Schmidt’s Tituss Burgess Turned ‘Peeno Noir’ Into Pinot Noir


Specs
Age 37
Claim to fame Plays Titus Andromedon on Netflix’s Unbreakable Kimmy Schmidt
Base New York
Twitter @TitusBurgess

Adweek: What’s the first information you consume in the morning?
Titus Burgess: The time. My iPhone is my alarm clock.

What are your go-to social media platforms?
Probably Instagram and Facebook and Twitter. I can’t go too far past that because it already takes so much effort and energy to consume those three. I’m not savvy enough to be able to include Snapchat or Periscope or all the other ones. For me, it’s like a little game to see how much I can include in a 15-second [Instagram] video. If you’re clever, you can tell a lot of story in a very short amount of time!

After the music video for your character Titus’ song “Peeno Noir” went viral, you actually launched your own Pinot Noir wine brand. How did that happen?
If you pay attention to what crowds tell you they like, they tell you what to do and how to do it! People would write lyrics from the song along with a photo of them holding a random bottle of wine. Few people seemed to connect it back to the original meaning of “Peeno Noir,” which, of course, is quote-unquote “an ode to black penis.” So once I realized that, I thought, “They shouldn’t be posting pictures of other peoples’ wines—it should be mine!” It’s actually quite delicious.

What are your favorite TV shows?
This I could talk about all damn day! I’m obsessed with Penny Dreadful. I think the acting is brilliant, and they manage to take the whole horror genre—the witches, werewolves, sorcerers—and ground it in a reality that makes it believable. Eva Green is so genius, and I do not know why she hasn’t won all the awards. I’m also obsessed with Bates Motel. I think Vera Farmiga and Freddie Highmore should win all the awards as well. The show is so twisted and dark, but they make it so believable because of the beautiful performances. And everything on Netflix. I’m obsessed with Daredevil, House of Cards, all of the content that Anthony Bourdain does. And Better Call Saul! Man, oh man, Vince Gilligan can tell a story. I love how the show takes its time and lets you put the pieces together.

What’s on your reading list?
I read the Huffington Post a lot and the New York Post for all its silly gossip, but I don’t really have the patience or focus to sit down and read much. I read so many scripts each week; the last thing I want to do is read a book. I know that sounds terrible, but it’s true [laughs].

How do you pass the down time on set when you’re shooting Kimmy Schmidt?
I probably am in Ellie Kemper’s dressing room just giggling. Or I’m on my computer, but if I’m on my computer, I’m probably in Ellie’s room on my computer. We hang out a lot on set.

Vulture recently made a list of who every fictional New York TV character would have voted for in the state primary, and they had Titus writing in himself. What did you think of that?
That shit is hysterical! [Laughs] That is so accurate. It gave me the best giggle. Because you know he would have! Never quite getting to Broadway the way he wanted, becoming a politician … so funny. I just love playing that role.

This story first appeared in the May 2, 2016 issue of Adweek magazine.
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Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

When you’re a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don’t ask Stephanie Gibbons, who set up TVs in nearly every room of her house, binge-watched Game of Thrones late at night during a work trip to Budapest and rear-ended a fellow motorist while gawking at a competitor’s bus ad in Los Angeles recently.

“I love having eyes and ears,” said Gibbons, president of marketing, digital media marketing and on-air promotions at FX Networks, “but I’d plug it all directly into my veins if I could.”

Her obsessions inform her work, she says, for which she and her team have amassed more than 250 industry accolades over the past few years, including Clio Key Art Awards, for campaigns around critically hailed original programming like Sons of Anarchy, Justified, Fargo and American Horror Story.

Gibbons, a former Showtime marketer, equates the tactics in her tool kit and today’s myriad media options to “air, water and food” in that they’re all “absolutely essential” to hyping the networks’ series. She may be agnostic in her day-to-day, but she’ll have to pick favorites when she serves this fall as chair of the Clio Key Art Awards Television/Streaming jury.

Adweek: What kind of Clio submissions will you be looking for?
Stephanie Gibbons: Brilliant, amazing work that’s hard to define, but I’ll know it when I see it. You know when something’s moved you, made you slow the DVR down, made you want to know more. And as a marketer, I always take into account the context of what they’re trying to do—what are they trying to sell and how great a challenge is it? Some things are sexier and easier to sell than others.

Can you talk about the inspiration for FX’s “Fearless” and how you got there from the previous and first-ever network “There is no box” brand campaign?
It’s a very visceral, emotional battle cry. We think of the word “fearless”—that’s where the best work comes from. It’s our job to sell emotion, to make you feel. This is more literal and physical than “There is no box,” which was more cerebral. This is more direct. We’d long struggled with being a network that didn’t want a tagline or a catchy phrase, but then we built a portfolio that was rich enough (with The Shield, Nip/Tuck, Rescue Me, Damages, It’s Always Sunny in Philadelphia), and we wanted to talk about our ethos. We wanted to communicate that we’re a cable channel and a premium brand and to say that there’s no reason TV can’t be theatrical.

What’s it like to market video-on-demand services such as FXNow and Simpsons World as opposed to linear channels?
It’s a relief and an opportunity to market both in that it opens me up more to the usage continuum. If I only marketed linear channels, I’d feel at a deficit. When I’m marketing linear, I focus on the urgency, and I’m aiming at those who care enough to be first. I know that linear is for my most hyper-passionate customers. For on-demand, I’m focused on the quality and the timeless nature of the product. There’s less urgency for that customer and more desire to see it on their own terms. It’s mitigated by convenience.

How has your job as a marketer changed, or how might you have changed your approach to it, in the last few years?
I’m launching a product rather than trying to get you to watch this show on this day at this time. So I don’t just have to live with my one chance for a pitch, like the first three seconds to grab you with a digital ad. This product has to live in so many different windows on so many different distribution platforms. My job is to make it strong enough to get out in the world and have a long life.

Talk about the marketing around The People vs. O.J. Simpson: American Crime Story, which broke viewer records for FX and became cable’s most-watched new series of 2016.
I went into it not knowing if the story would resonate. We’re in an environment where fascinating, profound crime stories are ubiquitous. And we’d already been through the O.J. anniversary and lots of network shows about it. Had we passed the saturation point? Would people care? Would they want to relive it? The marketing wasn’t about the shock or the more tabloid aspects because we did not want to advertise the murders. We tried to mirror what the series would bring to the viewers by saying, “You think you know everything, but you don’t know the half of it.”

What was the inspiration for using American Crime Story to tease upcoming comedy Atlanta with a reactive, seemingly real-time spot, and Sports Illustrated’s Swimsuit Issue to promote Archer?
They might not seem to be related, but they are. We were connecting our characters to moments in culture, and they belonged there. They had something to say about those cultural moments, and they fit really well into that context.

This story first appeared in the May 2, 2016 issue of Adweek magazine.
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TV News Roundup: Animated ‘Blues Brothers’ Series in the Works

“The Blues Brothers” is getting the animated treatment with a series officially in development. Also in today’s TV news roundup, Bravo’s “Odd Mom Out” has scored more guest stars for its second season, plus daytime panel show “The Preachers” has landed a summer test-run on Fox-owned stations. DEVELOPMENT: Bento Box Entertainment announced plans today to… Read more »

Denzel Washington Event Raises Millions For African American Museum (EXCLUSIVE)

While many in the entertainment and media industries were saying their bittersweet goodbyes to President Barack Obama at his final annual White House Correspondent’s Dinner this past Saturday in D.C., an elite crowd was communing at the Los Angeles home of movie star Denzel Washington and his wife Pauletta to raise additional millions for one… Read more »

Geraldo Rivera Sits Down With El Chapo Gal Pal Kate Del Castillo On Saturday

History may have put in development the story of notorious Mexican drug lord Joaquin “El Chapo” Guzman, without Kate del Castillo or Sean Penn, from Narcos co-creator  co-creator Chris Brancato. But Fox News Channel boasted this afternoon it has Castillo, for a one-hour special airing this coming Saturday. Fox News Reporting: Beauty & the Beast – When Kate met Chapo will be hosted by Geraldo Rivera, who sits down with Mexican actress to discuss her relationship with…

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