Twitter Wilts Lefsetz Letter

It’s all about the data. That’s right, the Benjamins still count, but they don’t tell the complete story. Twitter sells advertising, Wall Street is happy, but users are abandoning the service. How do I know? The number of Oscar tweets fell 47% this year, from 11.2 million to 5.9 million. ….Read More Via:: LEFSETZ LETTER

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Adweek – Adfreak

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Google Play has been running a great branded content series from BBH Los Angeles called “California Inspires Me,” featuring interviews—which are then set to animation—with famous Californians talking about their upbringing. It’s a collaboration with California Sunday magazine (the regional print offshoot of nonfiction event series Pop-Up Magazine), and ….Read More Via:: ADWEEK – AdFreak

Garden City Movement – “Recollections” STEREOGUM

The airy, diffuse Tel Aviv synth-drift trio Garden City Movement landed on our radar last year with their twinkling Bengali Cinema EP and their stirring, gorgeously shot “Move On” video, one of last year’s best clips. They’re about to return with a new EP called Modern West. Its first single ….Read More Via:: STEREOGUM

Premature Evaluation: Purity Ring Another Eternity STEREOGUM

“I thought it was Taylor Swift.” I was playing “Push Pull,” the gorgeously shimmering lead single from Purity Ring’s Another Eternity, for a friend whose musical tastes don’t extend far beyond the radio dial. The above quote was his reaction. My friend’s point of reference is limited, but it’s not ….Read More Via:: STEREOGUM