‘Star Wars: The Force Awakens’ Faces Fierce Competition in Bid to Break Records Variety – Music

Box office prognosticators are furiously speculating that “Star Wars: The Force Awakens” could soon supplant “Avatar” as the highest-grossing film in history. The rebirth of the fantasy saga may not quite reach those lofty heights, but the combination of returning cast members like Harrison Ford, merchandising friendly robots such as ….Read More Via:: VARIETY – Read more

The VMAs Lefsetz Letter

I asked a powerful music PR man why the press never went negative on Taylor Swift. He said it was about access. As long as she was available, doing interviews, feeding the press stories, coverage would be positive. It’s when you clam up that the media goes wild on you. ….Read More Via:: LEFSETZ LETTER